Cannabis branding: how to stand out in overpacked dispensaries?
The worldwide cannabis industry is exploding, especially in the United States. More and more states are legalizing the recreational use of marijuana and...
Why establishing a prototype should be an inclusive phase in every trade marketing process
In addition to a thorough internal assessment and product brief, there is another key element that will greatly benefit your product quality as well as the ROI...
The exceptional value of strategic partnerships for trade marketeers
As much fun as it may be, dedicating sufficient time and effort to managing healthy stakeholder relationships isn’t easy. As a trade marketeer, it takes a...
The product brief: key to a successful trade marketing plan
As a trade marketeer, multitasking is your middle name. You deal on a regular basis with many different stakeholders. You’re also responsible for the budgeting...
LED vs. neon in illuminated signage: what’s the difference?
Since the early 1900s, bright neon signs have set the scenery in bars, clubs and restaurants worldwide. The authentic, Vegas-like appearance of neon quickly...
Grow your brand through high-quality trade marketing products. Dekkers is your global trade marketing partner.
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