Beverage Branding: From Interactive Marketing to Offline Activation
The online and offline world is becoming increasingly oversaturated with a cocktail of content, news, ads and products. Beverage brands are focusing more on...
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Retail signage: 3 powerful types of branded signs for stores
Brick-and-mortar stores have gone through multiple evolutions. Not so long ago, the COVID-19 pandemic pushed retailers and brands to adapt quickly to new...
The trade marketeer’s secret to creating innovative branding ideas
The impactful presentation of on-premise and off-premise marketing items is perhaps the best and most enjoyable part of your work as a trade marketeer....
LED vs. neon in illuminated signage: what’s the difference?
Since the early 1900s, bright neon signs have set the scenery in bars, clubs and restaurants worldwide. The authentic, Vegas-like appearance of neon quickly...
Grow your brand through high-quality trade marketing products. Dekkers is your global trade marketing partner.
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