The product brief: key to a successful trade marketing plan
As a trade marketeer, multitasking is your middle name. You deal on a regular basis with many different stakeholders. You’re also responsible for the budgeting...
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The trade marketeer’s secret to creating innovative branding ideas
The impactful presentation of on-premise and off-premise marketing items is perhaps the best and most enjoyable part of your work as a trade marketeer....
The benefits of quality test reports for trade marketeers
As explained in our previous blog, high-quality products lay the groundwork for your main objective as a Trade Marketeer: attracting and engaging consumers....
Five ways to manage your trade marketing budget
Every year, you and your team sit down to allocate the available budget to brands, categories, and—at times—even industries. Once that’s done, it’s up to you...
How to minimize your TCO by making sustainable trade marketing choices
Reducing the Total Cost of Ownership (TCO) of your On and Off Trade marketing solutions by making sustainable choices: we’re aware that it sounds a bit...
Grow your brand through high-quality trade marketing products. Dekkers is your global trade marketing partner.
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