"Since 1974, Claire’s has been the fun fashion destination for jewelry, cosmetics, accessories and ear piercing for tweens, teens and young girls between 3 and 18 years of age. " (Source: claires.com)
Client briefing summary
Create an on-brand, outstanding LEDNeon sign for storefronts at key retail locations of the iconic ear piercing opportunity at stores. The signs need to be consistent in quality and look&feel and executed in diverse languages.
Project description summary
Design was based on the brand guide and previous marketing materials of the client. The item's color was one of the main shades used in stores to blend well with surroundings. The "Ear Piercing" sign is hangable thanks to light in weight. The illumination makes it also highly recognizable from a distance. This item was translated to fit all local stores.
After final approval of the design, Dekkers's team produced and delivered all items to diverse countries across US and Europe.
Claire's Walmart Newport
Source: https://stores.claires.com/
Claire's Budapest, Westend
Source: https://azevirodaja.hu/
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