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Cannabis Marketing: 3 Proven Strategies from the Beverage Industry
There seems to be no end to the revolutionary growth of the global cannabis market. Despite this...
Cresco Labs has diverse cannabis brands serving different target groups' lifestyles. High Supply is one of their top quality brands. Our challenge was to help them grab attention in overpacked dispensaries while taking into account the current restrictions of cannabis marketing. We needed displays and promotional products that are consistent with the brand and strengthen quality interactions with consumers.
“We integrated the natural rawness of the brand and used the wall surface as the spot to educate and inspire consumers.”
Lead Design - Dekkers
“The interchangeable counter display is easily adapted and has a high-quality appearance in line with the overall in-store branding.”
Lead Design - Dekkers
“For the Cresco Labs brand, we mimicked their products into a real-life promotional diffuser. A definite eye-catcher on the counter that creates ambience.”
Lead Design - Dekkers
The main challenge is for products and brands is to stand out in overpacked dispensaries while adhering to strict promotional regulations. Competition is high, and current market restrictions limit possibilities. At the same time, many consumers are unfamiliar with the brands or product usage.
Create a series of premium brand signage and promotional products that are (1) on-brand, (2) educational and (3) increase high-quality perception and trust. Every item should be weighed against restrictions and size limitations.
Product displays are professional and experiential leading consumers to touch, smell and feel the products while leaving well-informed of their choices. The unique brand characteristics were adapted to each LED sign, LEDNeon signage and counter display.
Cresco Labs now showcases its products with premium promotional products for three brands: Cresco Labs itself, Good News and High Supply.
Winning in a highly competitive and restricted environment asks for a new kind of creativity to create a frontrunner position.
The cannabis industry in the United States is exploding. How can you establish a frontrunner position in this highly competitive market? Check out the proven strategies to help boost your brand.
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We can help with off-trade products starting from budget allocation to shipping the final product. We’ve got you covered.
Grow your brand through high-quality trade marketing products. Dekkers is your global trade marketing partner.