Get an instant overview of an optimal trade marketing process for item development. 

Our practical guide helps you keep an overview and efficiently manage your on- and off-trade branding processes by outlining the ideal trade marketing product development process.

This guide provides pragmatic advice and trade marketing plan examples on topics such as:

• Keeping a grip on your expenses by making sure you don’t exceed your budget or fall below it
• Staying in control of your planning to ensure the set deadlines and lead times are met
• Developing innovative and effective trade marketing items that attract and engage consumers