Creating an effective strategy to grow your brand and category as a trade marketeer requires a diverse marketing toolbox. On-trade, you are competing for the consumer’s attention and the venue owner’s attention simultaneously. Convincing both groups of your brand above all requires quality product solutions, memorable on-trade brand experiences and valuable market insights to help make your efforts successful.
Knowing which on-trade marketing solution fits the market and which location requirements to consider before production are critical elements for trade marketing product development. Success, all too often, lies in the details. Using years of customer insights, it is possible to create quality, durable and impressive products that consider individual market trends. The result? Marketing products that partners, bar and venue owners are proud to display.
We like to call it the "OMG" factor, a memorable brand experience that, when done right, leads to increased product trials, returning customers and authentic word-of-mouth promotion. You can innovate on-trade brand experiences by integrating never yet seen combinations of materials and features with specific brand elements.
Check out some of the latest innovations for on-trade here:
The B.360 - a new customizable and compact beverage refrigerator for the bar.
The Digital Tap Lens - digital branded displays within a click.
Signum© - movement and interaction technology to engage consumers.
Today, brands from every industry have a growing responsibility to make sure their business reflect sustainable practices. From real impact to reputation management, the consequences of leaving out sustainable actions can be destructive for your business and for the planet.
At Dekkers International, we are strongly committed to delivering high-quality and sustainable products. That's why we recently joined the top 1% of sustainable companies in the advertising and market research industry through the EcoVadis sustainability certification program. Do you have a sustainability-related question? Get in touch with one of our experts to discuss your ideas and help develop a branding plan that genuinely stands out.
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Grow your brand through high-quality trade marketing products. Dekkers is your global trade marketing partner.
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